ASA Experience
Immersive, unconventional events where art and community meet —
collaborative and thematic, honest dialogue emerges in reflection.
Films Screening, tasting and Dialogue
Another collaboration with @droog Amsterdam. In their film theater space, we enjoyed watching the film “Souls of Zen (2011) Buddhism, Ancestors, and the 2011 Tsunami in Japan” a documentary based on ethnographic fieldwork conducted in the aftermath of the 3/11 disasters. Filmed by Tim Graf and Jakob Montrasio, the film follows Buddhist clergy and communities as they navigate ritual, mourning, and collective recovery in the wake of catastrophe.
Inspired by the film, we naturally engaged in a dialogue over the theme, such as sense of collectiveness and community.
A fully immersive Eat Art experience
asa is an experience realised by the bundled power of artists. For the first edition, asa worked with three photographers - Elmer Driessen, Kumi Oguro and Alex Salinas. They have captured asa’s unique plant-based sushi with their artistries. In collaboration with asa’s long-term partner droog, we hosted a fully immersive culinary event that takes you to the harmonious state.
photo: Ann De Smedt
Selected culinary events of ASA Vegan Sushi that lead to where ASA is now
ASA Sushi at Hotel Suite
We celebrated the Japanese culinary heritage at one of the most unique & speak easy places in the center of Amsterdam—-
Together with @droog hotel, I hosted an intimate culinary experience for 4 guests per session, as droog's very first “chef in residence” at their one-and-only Hotel Room.
My passion has always been about holding dearly of tradition and offering the whole culinary experience. This pursuit is now translated into an intimate dinner experience where I make sushi in front of you, and serve with the crockeries brought from Japan. We also handpicked premium sake to elevate this culinary journey.
Thank you for having me Amber Bottle Shop / Antwerp.
World Animal Day Vegan Dinner
We celebrated the 'World Animal Day' in collaboration with the acclaimed Dutch chef Jaimie van Heije. Welcoming both omnivore and vegan clients, we fostered a positive atmosphere, infusing our produce with the essence of high-end cuisine.
Vegan Sushi Bar @ Hoxton
In collaboration with Hox Herengracht, Amsterdam, I hosted my very first public event. The event sold out rapidly, highlighting the strong interest people have in plant-based culture. Engaging with guests at the counter, we exchanged perspectives with like-minded individuals on our planet and culinary challenges. This marked the beginning of my new vegan sushi journey.
Voices
Throughout the pandemic, I continued my sushi journey through take-away, initially against my will, as I believed it could not truly represent the nature of sushi. Yet this unexpected situation allowed us to forge a meaningful connection in its own way. We continued strengthening our bond over a box of sushi, and that experience remains one of the reasons I still make sushi today.
