ABOUT

ASA, a practice of harmony and appreciation in purity

ASA began in 2019 as a collection of vegan sushi, offered over the counter and in a box. ASA Vegan Sushi is inspired by nature and traditional Japanese philosophy, expressing harmony and purity in an single bite of minimalistic beauty.

Since 2025, ASA Ritual has begun, as an homage to my late grandmother’s passion for calligraphy. Through ASA Ritual, I now bring together Japanese calligraphy, dialogue, and ASA Vegan Sushi, offering a space for calmness and equilibrium.

Featured in

photography: Elmer Driessen

HappiHappinez magazine feature on ASA Ritual"

Happinez, Issue 6 (2026) — Interview on how ASA Ritual grew out of ASA Vegan Sushi

Sabato (De Tijd) (16.12.25) — 'Arty Veggie Sushi': food as the most intimate art form

PS by Het Parool (10.04.21) — 'Geen vis voor nodig': ASA Vegan Sushi named 'the real deal' among Amsterdam's plant-based sushi" by Mara Grimm

New sensorial experiences — both intimate sessions and community editions in collaboration with other venues — are always taking shape.

In the meantime, for a small curated catering or intimate private dining request of ASA Vegan Sushi, please contact me here. Also, please subscribe to the newsletter or check Instagram to be updated on time.